This isn't to say high production doesn't have a time and place, but it is no longer an excuse to keep you from creating video content for your brand. After the COVID-19 lockdown had everyone filming from their homes, smartphone and web cam videos as well as humble set became the norm. Social media, specifically TikTok and Instagram, have changed people's expectation of video quality dramatically. So many individuals and businesses freeze at the thought of video production costs - video equipment, audio equipment, lighting equipment, video editing software, and hiring a videographer, among other things.īut effective video doesn’t have to - and often shouldn’t - be an expensive or extravagant endeavor. We’ve heard it for years, but now more than ever, the cliché is true: Video content isn't just a "nice to have ” it’s a must have.Īnd this call to action can be intimidating for many.
0 Comments
Leave a Reply. |